Posted by Kim Coleman on September 21st, 2017
You attend a networking event only to come home with a stack of business cards and a list of potential clients. So, what’s the next step? Do you stash your business cards in a drawer, or do you follow up?
Following up with potential clients is one of the most important and easy marketing strategies for any business. Although following up doesn’t get as much attention as the actual networking, it’s an essential step to building a relationship and moving your connections forward. Consider using these creative ways to make contact and follow up with potential clients after networking events:
Many people attend networking events as they are often designed to give attendees access to other business leaders while expanding their client base. With a large number of opportunities, one will be surprised how easy it is to mix people up. Make notes on the back of each business card to remind you what was discussed as well as ideas for collaboration. While the initial contact is still fresh in your mind, touch base with your potential clients within 2 to 3 days after the event has happened.
Wondering if you should send an email or letter? Although e-mails are one of the most common and usual communication tools in business, many people receive hundreds of emails per day, and your e-mail may just be sitting in an inbox, spam folder, or maybe even deleted. If e-mailing is the route you prefer, make sure your subject line and first line clearly refers to your meeting and or their specific inquiries. When it comes to letters, one may be excited to receive something via “snail mail”. Try using a fun colored envelope or package to capture the attention of the recipient. Not sure “snail mail” or an e-mail will get you noticed? Try creating a personalized video! It’s a fun and unique way to show your potential clients that you’re interested in collaborating with them as well as going the extra mile to ensure your follow up is personalized.
Social media is a glorious tool in today’s business world. It allows you to stay on the tip end of potential clients’ minds, keep up on your industry, provide an overall better customer experience, and continue to build strong relationships through networking online. Find a tool, a technique, a tactic that makes your life easier today and provides more value for partners, prospects and customers and you’ll be on the path to getting some real ROI on your social media investment.
Delivering small goodies or swag to potential clients is nothing new. However, it doesn’t take much to leave an impact. Sending or delivering something small to all of your clients keeps you at the top of clients’ minds year around and assists in maintaining those relationships.
Regardless of the contact, points of sales cycle, or overall situation, all follow up strategies are different. People only buy from people they know, like and trust. Don’t assume that ‘they will call me when they need me, they got my card’. Your card is probably lurking in their hand bag. Reach out and let your voice be heard!