Are You a Foodpreneur?
Susan Jerke, Regional Director
Wyoming Small Business Development Center Network
Although the term “foodpreneur” may seem new, it has been around for a while and describes an innovative entrepreneur that has chosen food creation as their passion. Rather than simply producing a consumable product, foodpreneurs think of their food as something that makes people feel satisfied, nurtured and loved. The goal is also building and maintaining long-term relationships that make a business grow sustainably as opposed to only closing sales and chasing rapid growth.
Years ago, foodpreneurs would focus on trying to get their products on the shelves of big grocery chains, but now you can receive similar results by working with small and independent stores. Foodpreneurs and farmers should weigh all of their options and come up with a game plan that best suits the kind of growth that makes sense for them.
You will have a chance to learn the ins and outs of food-related businesses, as Marty Butts tours Wyoming this month. Marty Butts is the owner of Small Potatoes—a marketing, advocacy and consulting firm specializing in small-scale and start-up food product companies. The Wyoming Small Business Development Center (SBDC) Network is sponsoring these workshops throughout the state:
- Sept. 26 – Cody and Lander
- Sept. 27 – Laramie
- Sept. 28 – Casper and Gillette
The cost for the workshop is just $15, but you have to register in the events section of the Wyoming SBDC Network website at WyomingSBDC.org
. You can also find more information on this topic right now in the blog section of the website.